Sephora, Lyft Media Partner for Prime Day Campaign

Sephora has launched its first-ever 'Delivered to Beauty' campaign in partnership with Lyft Media, offering $20 Lyft ride credits to Sephora stores in New York City, Los Angeles, San Francisco, Chicago, and Seattle from July 7-10, coinciding with Amazon's Prime Day. The initiative encourages in-person shopping by providing expert guidance, personalized skin scans, exclusive product sampling, and $10 off purchases over $50 for shoppers arriving via Lyft. This campaign is part of Sephora's broader 'Get Beauty from People Who Get Beauty' strategy, emphasizing human connection and expertise over online transactions. Agency partners Digitas and Le Truc from Publicis Groupe supported the effort. The move aims to differentiate Sephora from mass-market and online competitors amid flat prestige beauty sales and declining consumer intent to buy beauty during major sales events. Sephora-branded Lyft vehicles are also featured to raise awareness and enhance the experience.