SAG-AFTRA Ratifies AI Deal With Major Game Studios

SAG-AFTRA members representing video game voice and motion capture performers have ratified a new contract with major studios such as Activision, Electronic Arts, Disney, and WB Games, ending an 11-month strike. The agreement, approved by over 95% of members, provides an immediate 15.17% pay increase, followed by annual 3% raises through 2027, along with enhanced health and retirement contributions. Robust AI protections are included, requiring explicit consent and disclosure for digital replicas and allowing performers to suspend consent during strikes. Safety measures for motion capture work are strengthened, including mandatory medics for high-risk scenes. While the deal aligns video game labor practices with Hollywood standards and sets a precedent for ethical AI use, critics warn that its protections are limited in scope outside the U.S. and that AI use may expand in regions without such agreements. Both union and industry leaders have praised the contract as a landmark for labor rights and AI regulation in creative industries.