Ken Bruce, a radio presenter on Greatest Hits Radio, has decided not to play Taylor Swift's music on his show, citing her songs' focus on ex-boyfriends. Despite attracting 3.8 million listeners weekly, Bruce stands firm on his decision, emphasizing the preferences of his older core audience for hits from the 70s, 80s, and 90s. While Swift's popularity remains high, Bruce occasionally includes short clips of her music in his PopMaster Quiz to diversify genres. This decision contrasts with the enthusiasm surrounding Swift's recent UK tour, where record-breaking attendance was observed, including engagements during her concerts in Edinburgh.