Fox Sports Forms Multi-Year Partnership With Barstool Sports, Features Dave Portnoy

Fox Sports has entered a multi-year partnership with Barstool Sports, integrating its founder Dave Portnoy and other personalities into its programming. Portnoy will appear weekly on Fox Sports' college football pregame show "Big Noon Kickoff," which will begin its season in Columbus, Ohio, and other Barstool figures like Dan “Big Cat” Katz will also feature on the show. Additionally, Barstool will produce a live two-hour weekday morning show on FS1, with the launch date yet to be announced, and contribute to Fox's college basketball and possibly horse racing coverage. The collaboration aims to attract a younger demographic and provide Fox Sports with fresh, bold content following the cancellation of several previous studio shows. Barstool personalities have emphasized that their flagship podcast "Pardon My Take" will remain unchanged despite the partnership, stressing that the new show is a separate venture. Despite Barstool's history of provocative commentary, including on the NFL, the league reportedly approved the Fox-Barstool deal, signaling a new era of collaboration between legacy sports media and digital content creators.