Greg Norman Reflects on LIV's Impact

Greg Norman, in his first interviews since stepping down as CEO of the Saudi-backed LIV Golf, said he accomplished his mission launching the disruptive league and believes it forced lasting, positive changes across professional golf. He described the job as deeply draining—working 100-hour weeks—and said the hardest part was the public abuse and misunderstanding over his motives for partnering with Saudi backers. Norman argued LIV’s arrival attracted private-equity investment and pressured the PGA Tour to raise purses and alter event formats, which he views as a win for players, and said several players including Phil Mickelson, Ian Poulter and Lee Westwood privately thanked him. He defended those who joined LIV and said he absorbed much of the backlash on their behalf. Norman was replaced by Scott O’Neil in September, remained involved through the remainder of his contract, and has since largely retreated from public view.