Saudi PIF Tops Global Sovereign Wealth Funds in Brand Value 2025

Saudi Arabia’s Public Investment Fund (PIF) has been named the world’s most valuable and fastest-growing sovereign wealth fund (SWF) brand for 2025 by Brand Finance, with its brand value rising 11% to $1.2 billion. PIF earned an A+ brand strength rating and achieved a Brand Strength Index score of 62.9, surpassing global peers in reputation and performance. It is the only SWF to rank in the top 10 for brand value relative to assets under management (AUM), placing seventh among all asset management and SWF brands. The fund’s growth is driven by strong portfolio performance, maturation of key projects, and a strategic focus on high-profile sports investments, including partnerships with ATP and WTA tennis, Formula E, Extreme E, and ownership of LIV Golf, which help enhance its global profile. Brand Finance highlighted PIF’s commitment to sustainable growth and its role in raising international awareness through sports sponsorships, exemplified by its investment in Newcastle United. Meanwhile, BlackRock remains the world’s most valuable asset management brand, with a brand value of $8.3 billion driven by increasing AUM and strategic acquisitions.