Summer beauty trends are seeing a rise in product format innovations like sticks and sprays, influenced by influencers like Alix Earle and Katie Fang. Fragrance categories like gourmand and tropical scents are gaining popularity, with brands like Sol de Janeiro leading the way. Ulta's Summer Sale offers discounts on beauty essentials and new favorites, including sunscreens and fragrances, with free shipping for orders over $35. Luxury beauty shoppers seek research-backed skincare and cosmetics, with a focus on low-maintenance luxury products that offer multi-tasking benefits for the summer. As summer progresses, lightweight beauty products emphasizing natural radiance are recommended, alongside strong sun protection and soothing skincare solutions to combat summer skin issues.