Gersh Acquires You First, Expands Globally

Gersh, a Beverly Hills-based talent agency, has acquired Madrid-based sports and entertainment agency You First, effectively doubling its workforce to over 600 employees and expanding its global presence with 22 offices in 14 countries. This strategic move allows Gersh to enter the competitive sports representation market, where it aims to leverage You First's strong roster of over 1,000 clients, including notable athletes like Fabián Ruiz and Desmond Bane. You First's CEO Juan Aísa will join Gersh's board while continuing to manage his firm. The newly established division, Gersh Sports, will be led by Steve Gersh and aims to unify the agency's sports initiatives. This acquisition aligns with Gersh's vision for growth in sports representation, an area seen as ripe for expansion following recent trends in the entertainment industry. Financial terms of the deal were not disclosed, but the partnership is expected to enhance support for clients and foster innovation across both sports and entertainment sectors.