Cindy Crawford has been named the face of Good American's new American Icons campaign, celebrating influential women who have made significant marks in history. At 58, Crawford embodies the brand's ethos, showcasing a range of denim and stylish pieces in a nostalgic '90s-inspired photoshoot. The campaign, photographed by Cass Bird, highlights Crawford's legacy as a supermodel and her ongoing influence in the fashion industry, with Good American emphasizing size inclusivity and body diversity in its marketing. Khloé Kardashian, co-founder of Good American, expressed the brand's commitment to representing women of all shapes and sizes, resonating with Crawford's own experiences. The campaign debuted to excitement from fans, with Crawford sharing her enthusiasm for the collaboration and the brand's focus on fit and versatility in denim. This initiative aligns with Crawford's long-standing connection to denim, having famously modeled it throughout her career.