Robbie Williams conducted a social experiment in London, wearing a Carlton AFL jersey to go incognito and test if fans would recognize him. The pop legend, known for his support of the team, hoped to be identified once his name was visible on the jersey. Despite initial anonymity while sitting on a bench, he eventually got noticed by fans, ending the experiment successfully. Williams, a global ambassador for the AFL team, has a history of celebrating their victories and engaging with fans on social media.