Billy McFarland Sells Fyre Festival Brand on eBay

Billy McFarland sold the Fyre Festival brand, including its trademarks, social media assets, intellectual property, documentary footage, and email/SMS lists, on eBay for $245,300 following a weeklong auction that received 175 bids from 42 bidders. The buyer's identity remains undisclosed, but McFarland described it as a 'familiar brand.' The sale amount will only marginally reduce McFarland's $26 million restitution order from the original Fyre Festival disaster. McFarland pitched the Fyre brand as an 'attention engine' for future ventures but expressed disappointment with the outcome. Efforts to revive the festival after its infamous 2017 failure have stalled, and McFarland now plans to pursue other projects. The transfer of ownership marks a symbolic end to one of the most notorious event failures of the internet age.