Charli XCX's 'Brat' Named Word of 2024

The word 'brat', popularized by Charli XCX's album of the same name, has been named Collins Dictionary's Word of the Year 2024, representing a confident, independent, and hedonistic attitude. Previously a term for unruly children, 'brat' has evolved into a cultural phenomenon, inspiring trends like 'brat summer' and influencing figures such as US Vice President Kamala Harris. The album's aesthetic, marked by neon colors and a carefree lifestyle, resonated globally, marking a shift from the 'clean girl' trend. Social media played a significant role in the word's widespread adoption, with 'brat' becoming a symbol of 2024's spirit. Other shortlisted words reflecting social media trends include 'brainrot', 'era', and 'rawdogging'.