Burberry Launches Modish Rock-and-Roll Revival at London Fashion Week Amid Profit Decline

Echo & The Bunnymen's Ian McCulloch regards their 1984 song "The Killing Moon" as a uniquely profound piece that transcends typical 80s rock, characterized by its haunting melody and cryptic lyrics, setting the band apart from contemporaries like U2. Meanwhile, Burberry's Spring/Summer 2026 collection prominently features rock-and-roll and hippie-inspired fashion, with creative director Daniel Lee drawing on British music culture, including a Black Sabbath soundtrack, to infuse the designs with vibrant colors and edgy details like crochet, fringe, and waxed plaids. The brand's revival was celebrated at London Fashion Week with a star-studded show emphasizing a mod and rock aesthetic, reflecting a strategic embrace of Britain's rich musical heritage. Historically, London's fashion scene has been deeply intertwined with music culture, as exemplified by the influential boutique Granny Takes a Trip, which shaped the style of iconic musicians like Jimi Hendrix and the Beatles during the 1960s and 70s, fostering a rebellious and transformative cultural movement. This legacy of music-inspired fashion continues to resonate in contemporary collections and shows, bridging past and present British cultural narratives.