Brothers Travis and Jason Kelce have signed a lucrative deal with Amazon's Wondery for their podcast 'New Heights', reportedly worth over $100 million for three years. The podcast, which blends sports talk with pop culture, gained immense popularity following Travis's relationship with Taylor Swift, attracting a broad audience, including many new fans. Starting August 28, the deal grants Wondery global distribution rights to all podcast episodes and exclusive rights for monetization and international adaptations. The Kelces expressed their excitement about the partnership, noting Wondery's expertise will help elevate the show further. The podcast has consistently ranked as a top sports podcast and won Podcast of the Year at the 2024 iHeartPodcast Awards. As they gear up for the NFL season, the Kelce brothers are poised to reach new heights in both their podcasting and sports careers.