NBA Plans Trademark for Iconic 'NBA Inside Stuff' Revival

The NBA is exploring a revival of its iconic highlight show, 'NBA Inside Stuff,' as indicated by recent trademark applications filed by the league. Originally aired from 1990 to 2006 on NBC and ABC, with a brief return on NBA TV from 2013 to 2016, the show is now being considered for a 'refreshed version' by NBC, which is set to resume airing NBA games next season. Despite no final decision being made, sources suggest that the initiative is part of a routine trademark process and could lead to both a television series and related merchandise. The evolving landscape of sports media, including platforms like YouTube and TikTok, may influence how the show is presented. The NBA's filing indicates a strategic move to capitalize on its intellectual property in the current media environment. NBC's renewed interest comes as part of a broader media rights deal that the NBA signed this year.