Oscars Face Viewership Crisis Amid Changing Audience Preferences

The Oscars continue to face challenges in engaging modern audiences, with viewership declining significantly over the years. Marketing expert Pere Bacardit suggests that the ceremony's traditional format and excessive length do not resonate with younger viewers, who prefer more dynamic events. This year, the Oscars saw a slight recovery in viewership, but the gap between critically acclaimed films and box office successes is growing, with Oscar winners like 'Anora' earning significantly less than major blockbusters. Despite the increasing presence of climate themes in films, only one nominated movie this year passed a climate relevance test. The Academy's shift towards recognizing independent films has altered the landscape of Best Picture winners, moving away from traditional Hollywood blockbusters to more innovative, socially relevant narratives. Overall, while the Oscars maintain their prestige, there is a pressing need for adaptation to stay relevant in the evolving entertainment industry.