Elever Raises $1.1 Million Pre-Series A Funding Led by Brand Capital

Elever, a Bengaluru-based SEBI-registered portfolio management services (PMS) firm, has raised $1.1 million in a pre-Series A funding round led by Brand Capital, the strategic investment arm of The Times of India Group, along with global CXOs and existing investors, bringing its total funding to $4 million. The company uses a quantitative, rule-based, and factor investing approach, leveraging automation and machine learning to deliver risk-adjusted returns and institutional-grade portfolio management to individual investors, family offices, and conservative investors. Elever recently launched Factorcapro PMS, India's first PMS strategy designed for monthly income and capital protection, primarily targeting retirees and conservative investors, which has seen strong demand. The funding will be used to scale its PMS business, strengthen brand presence, deepen investor engagement, and prepare for a Series-A round within the next 12 months. Elever aims to cross ₹1,000 crore in assets under management within two years, capitalizing on India's rapidly growing wealth management market, projected to expand from $1.1 trillion in FY24 to $2.3 trillion by FY29. Co-founder and CEO Anshul Sharan emphasized that the strategic support from Brand Capital and leading CXOs validates their vision to make factor-based investing accessible to both Indian and international investors, including NRIs and FPIs.