Maharashtra Chief Minister Eknath Shinde has launched the 'Ladki Bahin Kutumb Bhet Abhiyaan' campaign to raise awareness about ten key government welfare schemes ahead of the upcoming assembly elections. The initiative aims to directly reach over one crore families, assessing their experiences with these schemes and addressing any issues they face. Shinde emphasized the importance of ground-level engagement, personally visiting homes and ensuring that no beneficiaries are overlooked. This campaign is part of a broader strategy to highlight the benefits of initiatives like the Mukhyamantri Ladki Bahin Yojana, which provides financial assistance to women. Amid tensions within the ruling alliance, particularly regarding the promotion of these schemes, Shinde remains focused on empowering citizens and tracking campaign progress through a geo-tracking app. The campaign, which will involve nearly one lakh party workers, reflects the Shiv Sena's commitment to enhancing public awareness and participation in government programs.