Gucci Premieres 'The Tiger' Film, Launches Demna's Debut Collection at Milan Fashion Week

Gucci has launched a new era under creative director Demna with the premiere of a short film during Milan Fashion Week, featuring stars like Gwyneth Paltrow and Lila Moss at the event. Demna, formerly of Balenciaga, described his debut collection "La Famiglia" as "unapologetically sexy, extravagant, and daring," marking a return to storytelling and a contrast to the previous restrained style under Sabato de Sarno. The film, directed by Spike Jonze and Halina Reijn and starring Demi Moore, symbolizes Gucci's renewed focus on its heritage and aesthetic vision leading to the Autumn/Winter 2026 show. Meanwhile, American socialite Olivia Palermo also turned heads in Milan during Fashion Week, wearing a blue satin floral dress and reflecting on her career and experiences in the fashion industry. Palermo, who gained fame from MTV's The City, has become a prominent front-row figure but criticized the reality show for misrepresenting her true personality. These events highlight the vibrancy and evolving narratives within Milan Fashion Week, showcasing both emerging creative directions and established personalities in fashion.