Damian Lillard Launches 10th Adidas Signature Shoe Below $100

Damian Lillard is making a significant impact both on and off the court with the launch of his tenth signature sneaker, the Dame X, by Adidas. Priced under $100, the Dame X is Adidas Basketball's first signature shoe to break the triple-digit price norm, aiming to provide affordable, high-performance footwear to young players and fans, a move that has been widely praised. This release comes amid Lillard's recent waiver by the Milwaukee Bucks, a decision reportedly influenced by an acrimonious split and his desire to rehab in Portland. Despite injuries and team changes, Lillard remains positive and focused on his career reset, using the Dame X launch to symbolize resilience and accessibility. The shoe features advanced technology like a Lightstrike midsole and a stretch-woven upper, with multiple colorways including special editions for kids. Lillard’s pricing strategy reflects his personal background and commitment to making quality basketball shoes accessible to those from humble beginnings.