Ames Watson Acquires Claire’s North America for $140M, Preserves 800+ Stores

Claire's, a youth-focused accessories and beauty retailer, filed for Chapter 11 bankruptcy in 2025 due to increased competition and economic pressures, including declining foot traffic and changes in consumer spending. The North American business was acquired by private investment firm Ames Watson for $140 million, which plans to modernize and revitalize the brand by focusing on exclusivity, customization, cultural relevance, and enhanced in-store experiences. Ames Watson has secured agreements to keep between 800 and 950 stores open across the US and Canada, preserving thousands of jobs and maintaining Claire's presence in key markets like California, New York, Florida, and Illinois. The investment firm highlighted the loyalty and passion of Claire's experienced field team as a foundation for the retailer's turnaround. RCS Real Estate Advisors played a key role in negotiating with landlords to secure store locations and ensure the continuation of the brand. Ames Watson aims to refresh merchandise, marketing, and store concepts to create unique in-store experiences that cannot be replicated online, preserving Claire's iconic status among its core demographic.