BTS member Jin has been appointed as the first male global ambassador for Laneige, a prominent South Korean skincare brand, promoting their bestselling Cream Skin 2-in-1 toner and moisturizer. Expressing his excitement, Jin stated he is thrilled to start his beauty journey with Laneige, which is beloved worldwide. Previously, Jin was also named a global ambassador for Gucci, showcasing his increasing influence in the fashion and beauty sectors. The Cream Skin product is known for its nourishing formula that includes peptides and ceramides, and it has a high repurchase rate among consumers. Jin's appointment marks a shift for Laneige, which previously featured local talent, and reflects the brand's strategy to engage a global audience. His recent military discharge and previous successes in brand ambassadorships have heightened fan anticipation for this collaboration.