California Enacts Laws to Protect Child Influencers

California Governor Gavin Newsom has signed two crucial bills aimed at protecting the financial interests of child influencers in the digital age, with support from former Disney star and activist Demi Lovato. Assembly Bill 1880 expands the historic Coogan Law to cover online content creators, mandating that 15% of their earnings is deposited in a trust until they reach adulthood. Senate Bill 764 requires parents or guardians to set aside a portion of earnings made from monetized content featuring minors in trust accounts. These measures address financial exploitation in a landscape where child influencers can be as marketable as adult stars. Lovato emphasized the importance of these protections, stating they are essential for the future of child performers. The laws reflect California's commitment to adapting its legal framework to safeguard children in the evolving entertainment industry.