Jeremy Clarkson's newly opened pub, The Farmer's Dog, has sparked controversy over its pricing, with some patrons calling the costs 'sick' and accusing Clarkson of taking advantage of his TV fame. Critics particularly targeted the £6 pints and £18 sausage and mash. Clarkson defended the prices, emphasizing that all ingredients are sourced directly from British farmers, which increases costs but ensures quality and fair pay for local producers. Supporters argue that the higher prices are justified due to the superior quality and ethical sourcing of the ingredients. Despite the backlash, many fans appreciate Clarkson's commitment to supporting British agriculture, suggesting that the experience and quality are worth the extra cost.