Sebastian Coe Runs for IOC President

Sebastian Coe has announced his candidacy for the presidency of the International Olympic Committee (IOC), proposing the introduction of prize money for all Olympic medallists, a significant shift from traditional practices. Currently serving as the president of World Athletics, Coe has already initiated a prize system for track and field gold medallists at the Paris 2024 Olympics and aims to extend this model across all sports if elected. Coe emphasizes the need for modernization within the IOC, advocating for policies to protect women's sports and engaging younger audiences through improved commercial partnerships. He has a distinguished background in athletics and governance, having previously chaired the British Olympic Association and organized the London 2012 Games. With seven candidates vying for the position, Coe's experience and vision for change set him apart, particularly in light of recent controversies over athlete participation and anti-doping measures. The election for the next IOC president is scheduled for March 2025.