Serena Williams Joins WNBA's Toronto Tempo Ownership Group

Serena Williams has joined the ownership group of the Toronto Tempo, the WNBA's first Canadian franchise set to debut in 2026. While she won't be the majority owner, her involvement will focus on the team's identity, particularly in fashion and branding, reflecting her longstanding influence in sports. Williams emphasized the significance of this role, stating it showcases the value of female athletes and is a substantial investment opportunity. The partnership with Larry Tanenbaum and Kilmer Sports Ventures marks another step in Williams' post-tennis career, where she already owns stakes in multiple sports teams including Angel City FC and the Miami Dolphins. Fans have expressed excitement over her involvement, expecting her championship pedigree to significantly impact the franchise. The Tempo aims to contribute to the growing popularity of the WNBA, especially among Canadian audiences.