Nike, SKIMS Collaborate on New Women's Activewear Brand

Nike has partnered with Kim Kardashian's SKIMS to launch a new activewear brand named NikeSKIMS, marking a first-of-its-kind collaboration for the company. Set to debut in Spring 2025, the line aims to blend Nike's sports performance expertise with SKIMS' body-flattering designs, targeting female athletes and promoting inclusivity. The collection will initially feature women's training apparel, with plans to expand into footwear and accessories by 2026. Both Kardashian and Nike's President, Heidi O'Neill, emphasized the commitment to create products that empower women and make them feel strong and confident. This partnership is seen as a strategic move for Nike to strengthen its women's activewear segment. Anticipation builds for a line that promises to redefine women's sportswear with a focus on both functionality and style.