Fairdeal.Market Raises $3M to Expand B2B Quick Commerce in Delhi-NCR

Fairdeal.Market, a B2B quick commerce platform focused on empowering India's micro-retailers, has raised $3 million in a Pre-Series A funding round led by Incubate Fund Asia and Waterbridge Ventures, with participation from angel investors. Founded by Jaipur-based brothers Prateek and Yash Bansal, the startup uses instant delivery combined with data-driven demand forecasting to help retailers avoid overstocking and optimize working capital, achieving nearly $10 million in annual recurring revenue within its first year. The company offers access to over 1,000 SKUs through a cloud inventory model and plans to build a loyal network of 100,000 retailers over the next three years, targeting $150 million ARR. Investors highlight Fairdeal's high-velocity fulfillment, cart-level transparency, and data insights as key strengths that support both multinational and regional brands, positioning the platform as a robust infrastructure for India's 13 million micro-retailers. The fresh capital will be used to strengthen technology, expand into new zones in Delhi-NCR, and onboard more direct-to-consumer and regional brands. Fairdeal aims to become the operating system for India’s micro-retail ecosystem by combining quick replenishment with retail intelligence to create a connected, efficient, and profitable environment for retailers and brands alike.