AEG Extends 20-Year American Express Partnership Across 40 Venues, Four Continents

AEG and American Express have renewed and expanded their longstanding partnership into a new multi-year agreement spanning 20 years, making Amex the official payment partner for over 40 AEG venues worldwide across four continents. This partnership covers five key verticals: venues, festivals, touring, ticketing, and sports, and includes marquee events and festivals such as Coachella, Stagecoach, American Express Presents BST Hyde Park, and All Points East. American Express cardholders will receive exclusive perks including early ticket access, dedicated entrances, onsite offers, and access to branded lounges at venues like The O2 in London, Crypto.com Arena in Los Angeles, and Dignity Health Sports Park. The deal also deepens Amex's integration with AEG’s global ticketing platform AXS and sustains sponsorship of AEG-owned sports teams, the LA Galaxy (MLS) and LA Kings (NHL). Both companies emphasize that the partnership enhances fan engagement by creating personalized, memorable experiences across live music, festivals, sports, and entertainment. This expanded alliance marks AEG's largest annual sponsorship in terms of revenue and asset breadth, reflecting a strategic collaboration that began in 2005.