Prime Minister Keir Starmer has announced a 9pm watershed ban on junk food advertising on TV and a total ban on paid-for online ads starting October 2025, as part of a broader effort to combat childhood obesity and reform the NHS. The initiative aims to protect children from unhealthy food influences, supported by evidence that exposure to junk food ads significantly shapes dietary preferences. Critics argue the measures could hurt businesses and consumer choice, while supporters, including health campaigners, see it as a necessary step. Starmer's broader reform plan includes shifting focus to community services and preventive measures, as well as addressing long NHS waiting lists. A review by Lord Darzi highlighted the NHS's critical condition, emphasizing the need for substantial reforms over the coming decade. The Prime Minister has committed to bold, albeit controversial, health policies, acknowledging that these changes may not be universally popular.