Welsh Government launches £1M weather-proofing fund for tourism

The Welsh government has launched a £1 million 'Year of Croeso Weather-Proofing Fund' to help tourism businesses adapt to increasingly unpredictable weather, which has been cited as the main reason for declining visitor numbers. Eligible small and medium-sized attractions can apply for grants of £5,000 to £20,000 to invest in measures such as canopies, covered seating, improved drainage, and shelters. The initiative responds to data showing that 55% of Welsh tourism businesses blamed poor weather for fewer visitors last summer, surpassing even cost-of-living concerns. Industry representatives and attraction operators welcomed the fund as a necessary step, though some questioned whether the amount is sufficient to address the scale of the issue. The scheme is seen as a first for the UK, aiming to make Welsh tourism more resilient, extend the visitor season, and enhance overall experiences. Welsh officials emphasized that while weather is part of the country's charm, supporting businesses to adapt is crucial for sustaining the £3.8 billion tourism sector.