Lionel Messi has launched a production company named 525 Rosario, in partnership with Smuggler Entertainment, to create family-oriented TV shows, films, and live sports content. The company, named after his childhood address in Argentina, aims to reflect Messi's roots and values of family and community. With headquarters in Miami and Los Angeles, the venture will be supervised by Smuggler's CEO Tim Pastore and will focus on innovative storytelling and community outreach. Messi expressed his passion for entertainment and motivation to expand the project globally, similar to other sports stars like LeBron James and Steph Curry who have ventured into media production. This move marks a significant step in Messi's post-playing career, aligning with his continued influence in the sports and entertainment sectors. The production company plans to produce branded content and commercials, further diversifying Messi's portfolio.