Blake Lively paid homage to Britney Spears by wearing the pop star's vintage Versace gown from 2002 at the 'It Ends With Us' premiere in New York City on August 6. Lively expressed her admiration for Spears, noting the singer's influence on millennials and their storytelling. Throughout the press tour, Lively has sported numerous floral-themed outfits inspired by her character, Lily Bloom, in the film. Her husband, Ryan Reynolds, and friends including Hugh Jackman, supported her at the premiere. Additionally, Lively has been promoting her new haircare line, Blake Brown Beauty. The premiere marked a highlight in a busy summer for Lively, who has also been active in promoting her other business ventures.