Nike Launches LeBron 23 23-Colorway Campaign

Nike is rolling out a LeBron 23 23-colorway campaign celebrating moments across LeBron James’s career, accompanied by a Department of Nike Archives activation previewing iterations like “Uncharted,” “Miami Twice,” and “The Chosen One.” A “From This Point Forward” colorway specifically nods to James’s 2002 Sports Illustrated cover from his St. Vincent–St. Mary high school days. The campaign’s “Grand Arrival” drop is scheduled for Nov. 1 at 10:00 a.m. EST at Nike and Foot Locker for $210, and holiday-themed LeBron 23 releases include the red “Stocking Stuffer” (aka “Best in Class”) arriving Nov. 7 with special packaging and a crown midsole detail. Separately, Jordan Brand will release the Air Jordan 12 Retro “Pearl Pink” on Nov. 21 in toddler through grade-school sizes, priced $75–$150. Collectibles remain strong: Panini Color Blast cards have fetched high auction prices, highlighted by a 2024 Prizm Black Color Blast Dual with Stephen Curry that sold for $28,200 and several other recent six-figure sales.