60-Foot Kim Kardashian Balloon Debuts in Times Square

Kim Kardashian has launched an attention-grabbing marketing campaign for her Skims 2025 summer swimwear line with a 60-foot balloon of her likeness in Times Square, sparking mixed reactions from New Yorkers. The inflatable figure, depicting Kardashian in a blue bikini, serves as a promotional tease for the new collection, which includes swimsuits and poolside accessories designed for confidence and versatility. Executive produced by Amy Kule, the installation has garnered considerable social media buzz, with many locals expressing their shock and embarrassment over the spectacle. Kardashian, known for her business acumen and flair for drama, aims to leverage this bold display to create excitement for her brand ahead of the collection's official launch. In addition to the balloon, Skims is hosting a pop-up experience nearby, further immersing fans in the new line. The campaign has ignited a flurry of online commentary, highlighting the Kardashian family's continued ability to dominate public discourse.