Bruins CEO Addresses Coaching Change, Rebuild Plans

The Boston Bruins missed the playoffs for the first time since 2016 after a 2024-25 season marked by injuries, underperformance, and organizational disarray. CEO Charlie Jacobs acknowledged these challenges, highlighting defensive regression, poor roster construction, and the lack of structure under former coach Jim Montgomery, who was dismissed early in the season. Jacobs expressed personal frustration and stressed that expectations and accountability are now at an all-time high. The Bruins have started rebuilding by trading veterans such as Brad Marchand, accumulating draft capital, and preparing for a crucial offseason focused on free agency and youth development. Jacobs reaffirmed the team's commitment to winning another Stanley Cup and thanked fans for their loyalty. The franchise's leadership remains intent on returning the Bruins to playoff contention.