Major Brands Withdraw Ads From Twitch

Three major brands—AT&T, JPMorgan Chase, and Dunkin'—have withdrawn their advertisements from Twitch amid growing concerns about antisemitic content on the platform, following allegations primarily linked to streamer Hasan Piker. Piker, known for his pro-Palestinian advocacy, has faced backlash for comments that critics associate with antisemitism, including remarks equating Zionism with fascism and defending controversial positions related to the Israeli-Palestinian conflict. The controversy intensified after a panel at TwitchCon, where Chevron's branding was visible, prompted the company to reconsider its sponsorship. Despite Twitch's efforts to moderate content and enhance advertiser protections, campaigns against the platform have intensified, leading to significant advertisers pulling support. Representative Ritchie Torres has criticized Twitch for allegedly enabling antisemitism, particularly in relation to Piker's content. Twitch maintains it does not tolerate hate speech and has received commendations from groups like the Anti-Defamation League for its policies against hate.