Aston Villa To Sell Women’s Team Stake For PSR

Aston Villa is close to selling a 10% stake in its women’s team to U.S.-based investors, valuing the team at about £55 million, while the remaining 90% is likely to be sold to its parent company, V Sports. This arrangement is intended to help Villa comply with the Premier League’s Profit and Sustainability Rules (PSR) and avoid exceeding the £105 million loss limit over three seasons. The involvement of third-party investors requires the transaction to be set at fair market value and approved by the Premier League. If agreed in principle by the June 30 deadline, the sales can be included in the club’s 2024-25 financial accounts. Villa is also considering selling its new events venue, 'The Warehouse,' to generate additional PSR-compliant funds. The club has further committed to reducing player costs by 20% as financial scrutiny continues.