Amazon is enhancing its NFL Thursday Night Football broadcasts with a suite of AI-driven features, including the Tackle Probability model, which predicts the likelihood of defensive tackles during games. Debuting during the Miami Dolphins vs. Buffalo Bills game on September 12, this model analyzes vast amounts of player data to provide insights into player performance and defensive strategies. Other features, such as 'Defensive Alerts' and 'Pressure Alerts', track defensive movements and highlight players likely to disrupt plays. The integration of these tools aims to enrich fan engagement and improve the viewing experience, leveraging Amazon Web Services' data capabilities. Amazon's commitment to AI in sports broadcasting underscores a broader trend among tech companies investing in live sports programming.