78% India's Gen Z Regularly Uses AI Across Metros, Tier 1 Towns

AI has become an integral and pragmatic part of daily life for India's Gen Z, with 78% regularly using AI tools for study, work, and creative projects, according to the ET Snapchat Gen Z Index. This generation values AI not for its novelty but for its efficiency, integrating it alongside augmented reality in activities like gaming and social media, while also using it as a creative enabler in art and content creation. Despite the hype around AI, career advice emphasizes that individuals should pursue their genuine strengths rather than switching fields solely due to trends, as traditional tech skills remain valuable and relevant. Moreover, AI is reshaping human creativity by acting as a collaborative partner that broadens artistic expression and global connectivity, signaling a new digital renaissance rather than a replacement of human ingenuity. In workplace contexts, AI-driven personalized motivation agents present a promising solution to the declining engagement among Millennials and Gen Z workers by dynamically understanding and boosting individual motivation without disrupting workflow. Together, these developments highlight AI's role as a practical enabler and cultural catalyst across education, creativity, careers, and work life for young people today.