Consumers Increase Functional Snack Consumption Globally

Consumer snacking habits are evolving with nearly half now eating more than three snacks daily, driven largely by younger generations and a preference for snacks offering functional and health benefits such as probiotics and high protein. Brand loyalty remains significant, with a majority of consumers sticking to preferred brands, and the influence of GLP-1 treatments is shifting preferences toward savory, high-protein snacks over sweets. Functional foods, which provide additional health benefits beyond basic nutrition, are gaining traction as consumers seek options that support digestion, immunity, and heart health, though experts caution they should complement rather than replace balanced diets. Innovative food products, like ready-to-eat coconut-based meals and drinks developed by companies focusing on convenience and natural ingredients without preservatives, reflect broader trends toward healthier, more functional food consumption. These trends highlight a growing consumer desire for snacks and foods that are not only convenient but also contribute positively to overall wellness. Such shifts indicate a dynamic snacking market where new textures, flavors, and health-oriented formulations are reshaping what consumers expect from their daily eating habits.