Coors Light Rebrands as Mondays Light

Coors Light is temporarily rebranding as 'Mondays Light' ahead of the Super Bowl, aiming to add some humor to what many consider the toughest day of the week—the Monday following the Big Game. This promotion includes limited-edition packaging featuring the new name and is available nationwide. The campaign was sparked by a recent advertising blunder where 'refreshment' was misspelled as 'refershment,' which Coors attributed to 'a case of the Mondays.' The company hopes this playful approach will rekindle interest in the brand amidst a decline in beer sales. Coors Light's sales had previously surged in 2023 following Bud Light's market struggles but have recently softened. A television ad promoting 'Mondays Light' will air during the Super Bowl on February 9, highlighting the brand's ongoing marketing efforts.