The film adaptation of Colleen Hoover's novel, 'It Ends With Us,' featuring Blake Lively and directed by Justin Baldoni, has garnered positive reviews for its nuanced portrayal of an abusive relationship. Critics praise Lively's compelling performance and Baldoni's dual role as both director and lead, noting the film's ability to subvert typical clichés surrounding such narratives. Amidst the film's promotion, former publicist Alegra Kastens shared her admiration for Baldoni, highlighting his professionalism and commitment to meaningful causes. Additionally, Gina Rodriguez has publicly expressed her friendship with Baldoni, emphasizing their close bond as he promotes the film while also managing speculation about tensions within the cast. Despite some drama circulating around Baldoni's promotional choices, including his absence from joint appearances with Lively, his colleagues continue to support him. The film's exploration of serious themes, combined with strong performances, positions it as a noteworthy release in the romantic drama genre.