Coca-Cola Appoints Henrique Braun COO

The Coca-Cola Company has appointed Henrique Braun as Executive Vice President and Chief Operating Officer, effective January 1, 2025. Braun, who has been with Coca-Cola since 1996, will oversee all global operating units, including North America and Europe, which were previously managed separately. His promotion is based on a strong track record in driving growth strategies and operational success, as highlighted by Chairman and CEO James Quincey. Braun has held various leadership positions, including President of Latin America and the Brazil business unit, showcasing his extensive experience across multiple regions. He expressed enthusiasm for his new role, aiming to enhance Coca-Cola's total beverage strategy and foster growth. This strategic move comes as Coca-Cola aims to adapt to shifting consumer preferences and increased competition in the beverage industry.