Honor Expands Smartphone Offerings to Indonesia

Honor is expanding into Indonesia, targeting the growing demand for premium handsets in Southeast Asia's largest economy. The company plans to launch approximately 30 products, including smartphones, tablets, and PCs, starting in the first quarter of 2025. Additionally, Honor will open over 10 experience stores across Indonesia to showcase its technology and strengthen its market presence. This expansion follows a significant investment by Apple in the region and builds on Honor's success in Malaysia, Singapore, and the Philippines, particularly within the mid-premium segment. With overseas sales exceeding 50%, Honor aims to capitalize on Indonesia's rapid economic growth and evolving consumer preferences. The company's strategic focus on high-end products positions it well against competitors in a fiercely contested market.