FTC Charges Sitejabber Over Misleading Reviews

The Federal Trade Commission (FTC) has initiated a 10-year compliance monitorship for Sitejabber, an AI-enabled product review platform, following allegations that it inflated product ratings and misled consumers. The FTC's complaint asserts that Sitejabber solicited reviews at the point of sale, often before customers had the chance to use the products, leading to misleadingly favorable impressions. This practice distorted the credibility of Sitejabber's ratings, which were prominently featured on its website and in Google search results. The FTC aims to prevent Sitejabber from making false statements about its review collection process and ensure that reviews reflect actual consumer experiences. The agency's broader regulatory efforts also target major tech companies like Google and Amazon, focusing on ensuring fair competition in the rapidly evolving AI landscape. These actions highlight the FTC's commitment to protecting consumers and maintaining market integrity.