Hyundai Partners with Amazon Autos for Car Sales

Hyundai has launched a partnership with Amazon Autos, enabling customers to purchase new Hyundai vehicles directly through the Amazon platform and schedule pickups at local dealerships in 54 markets. This initiative aims to enhance the car-buying experience by allowing users to order, finance, and finalize their purchases online, similar to traditional shopping on Amazon. The campaign is highlighted by a new marketing initiative titled 'Add to Cart,' which is being promoted through television, digital media, and social channels. Hyundai's President, José Muñoz, emphasized the goal of redefining automotive retail and improving customer convenience. As the first brand to utilize Amazon Autos, Hyundai aims to streamline the vehicle purchasing process significantly. The partnership is expected to increase dealer visibility and enhance customer engagement in car buying.