Model and actress Poonam Pandey falsely announced her 'death' due to cervical cancer on Instagram as a campaign to raise awareness about the disease, sparking backlash from public figures and the general public. The controversial stunt was criticized for being an insensitive method to promote cervical cancer awareness, reigniting discussions on the ethical aspects of awareness campaigns and the use of false information. Pandey's stunt was condemned as distasteful and disrespectful to those who have lost loved ones to cervical cancer, with demands to hold responsible parties accountable.