2023 and 2024 see significant changes in the streaming industry, including major price increases and the announcement of new shows and films. Netflix, Disney, and AppleTV+ have all raised their prices, with Netflix also offering a new ad-supported plan. Meanwhile, Netflix has announced over 70 new series and film sequels for 2024, such as 'Avatar - The Lord of the Elements' and 'Lift' with Kevin Hart. The streaming industry is facing financial challenges, with major companies considering reducing production costs, selling legacy businesses, and potential mergers. The concept of 'streamflation' is becoming the new norm as streaming services continue to pursue profits and subscribers through price increases.