WWE Rules Out Legalized Sports Betting

Mark Shapiro, TKO's COO, has firmly stated that betting on WWE matches is not going to happen, highlighting the challenges of wagering on scripted events. Despite earlier discussions about potential legalized betting on high-profile matches, Shapiro emphasized the impracticality of maintaining secrecy over match outcomes. He compared it to his previous experience with award shows, noting that even those faced difficulties in keeping results confidential. Shapiro's comments came after WWE had explored the idea with state regulators in 2023, but many states have since dismissed the notion. While WWE has collaborated with sports betting companies for free-to-play options, it will not pursue traditional betting. Meanwhile, TKO continues to embrace sports betting in its UFC operations, which align more closely with competitive outcomes.